Blog

About Lacey J. — Founder of Good Morning Beauty Skincare

I didn’t create this brand to enter the beauty industry.
I created it to reclaim my reflection.

There was a moment when I stopped chasing perfection and started meeting myself again bare skin, quiet morning, soft light. In that stillness, I realized beauty wasn’t something I had to add on; it was something I had to return to self.

Good Morning, Beauty Skincare was born from that return from a ritual of self-devotion that began long before the formulas or labels. Every product I create is a reflection of that journey: intentional, vegan, rooted in purity, but more than anything rooted in presence.

As a founder, I’m not here to compete with other skincare brands. I’m here to change the conversation around beauty itself. My vision is simple: to help people feel radiant without needing to be “done up,” and to remind them that self-care isn’t vanity it’s sovereignty.

Good Morning Beauty™ isn’t just a skincare line.
It’s a mirror a ritual, a whisper, a declaration to self that beauty is in the eye of the beholder.